Content Creation & Marketing: Telling Your Business Story and Pulling in the Audience
I know how to tell a story that draws the audience in with clarity, relevancy and force.
If you're a seasoned CEO, business leader and subject matter expert (SME) then a key responsibility of leadership is to translate knowledge and multifunctional experience into communications that appeal to employees, clients, consumers and investors. To connect with any audience today, the challenge is to reach beyond simple brand awareness with workmanlike prose. A content creation and marketing strategy that projects an authoritative grasp of business issues and their reasonable solutions can fall apart quickly if content is stale, unoriginal and opaque. Potential clients and customers are bombarded with similar messaging at an accelerated pace. In other words, it all sounds the same to the market. The content doesn't mesh with brand voice and brand value. For example, if you have a new service, more innovative product portfolio and unique tools and applications that solve pressing problems, then your content must match standout offerings in order to do a big job: engage.
Corporate stories that are optimized for engagement go a long way in demonstrating innovation and leadership in spaces that are intensely competitive. But content creation, brand messaging, and dynamic content marketing take time to execute in any business lifecycle--especially for service businesses.
Here's where I come in as a perfect partner--with journalistic skills, writing chops and branding and business experience.
For a long time, I've worked in the trenches in the private and public sectors--for major corporations internally, and small- to middle-market companies externally--as a writer, coach and consultant. I've even brought a fresh set of eyes and skill as a creative career coach to bear in my work as an established writer and executive coach for Fortune 500 CEOs as well as leaders of top middle-market firms.
Branding for Business & Performance
I create branded content for a wide range of communications needs, including rebranding of web or traditional copy that can be repositioned throughout all sales and marketing collateral. If content exists well beyond its sell-by date, I assess the copy with a brand audit, revamp it to align with target markets and write with a strategy that projects a highly visible, attractive and compelling brand.
I help drive company strategy and mission by framing personal brand communications as a linchpin of business growth, executive performance and staff development. By example, I've developed and rewritten web copy for law firms, accountants and a range of consultants in healthcare, technology, real estate and financial services. I've served as brand manager and redirected public relations efforts for newer products launched by consumer products firms.
Under the umbrella of integrated communications and content marketing services, I provide highly specialized writing and coaching to business executives who are positioned in the middle or later stages of their corporate careers to develop and broadcast strong personal brands.
For CEOs and other senior executives in transition or looking for an exit strategy, I set the stage with fully branded resume portfolios that fit with longer-range career plans, often encompassing board director positions either during or following corporate positions. For active CEOs, this is usually folded into and across current content marketing requirements in the business itself.
Contact me by email or phone to learn about some of the innovative components of the career portfolios I've engineered for a wide range of CEOs and other senior executives, and the companion content marketing services. No other firm creates anything like the products I've delivered to clients, regardless of whether they are used for internal corporate needs or personal career development.