There's a pile-up at the intersection. From her 50,000-foot view, Phyllis sees a large number of uniquely talented, eminently qualified business leaders at the crossroads—senior executives who have proven their functional expertise, business performance and capacity to lead large numbers of people. They built strong executive careers not only by responding to their respective markets, but also by shaping and driving them.
Executive Career Impasse
Business leaders don't spend nearly enough time —or any time at all—shaping and driving a career strategy, and they are all converged on the same executive job market without a blueprint and the materials that convey how different they are from one another. In other words, they lack a distinctive personal brand that allows them to compete and consistently win at the top.
Branding Impact on your Career
Consider this, as you roll out your job-search campaign, test the marketplace and conclude a worthy deal: if you don't pay attention to your personal brand, and fail to differentiate it, communicate it, and nurture it, then others will do that for you.
Rather than manage your career growth, you can expect to cede control to others.
Political candidates, their consultants and campaign strategists often learn this the hard way. Further consequences develop when candidates veer off brand. CEOs and Board Directors find that their tenure is shorter than anticipated. Business and government leaders may understand this point only in hindsight. Executives don't get to be senior executives without branding refinement.
How can you put your personal brand on your career's bottom line?
Let Certified Personal Brand Strategist and Executive Coach Phyllis Shabad help you take your career into the Executive Suite and Boardroom.
Phyllis has helped 1,000s of senior executives over the last 20 years break through the traffic jam. Coaching, training, developing, guiding, branding and writing for her C-level clients, she positions them for careers that are durable and safeguarded against forces that can derail success: M&As, reorganizations, politics, scarce funding, industry stagnation, status quo projects, tenure in a position, fierce competition, lack of an exit strategy as well as other challenges.
Connect your Success to Unique Branded Career Services
Known by her clients and colleagues as creative, confident and highly intelligent, Phyllis Shabad's razor-sharp judgment and coaching programs give her clients an innovative edge—not just a competitive one—so that they can drive out into the market ahead of everyone else.
She asks you to think about her branded services in this way ...
Think Better than a Résumé
Develop executive documentation rid of useless platitudes; learn the "secret" strategies embedded in your portfolio that launch your brand in the most intelligent and original way master this knowledge in The Sounding Board Blog
Think Beyond Typical Career Coaching
You'll be able to sprint across your personal finish line with your command of niched coaching topics and methodologies. Master this knowledge in The Sounding Board Blog
Think Bolder than a Templated Market Strategy
Strict company policy: Stand the usual campaign chronology on its head, and then use high-octane ideas to streamline your efforts and reach your market at top speed master this knowledge in The Sounding Board Blog
