There's a pile-up at the intersection. From a 50,000-foot view, I see a large number of uniquely talented, eminently qualified business leaders at the crossroads—senior executives who have proven their functional expertise, business performance and capacity to lead large numbers of people. They built strong executive careers not only by responding to their respective markets, but also by shaping and driving them.
NAVIGATING EXECUTIVE CAREERS AT THE STREET LEVEL
Business leaders don't spend nearly enough time —or any time at all—shaping and driving a career strategy, and they are all converged on the same executive job market without a blueprint and the materials that convey how different they are from one another. In other words, they lack a distinctive personal brand that allows them to compete and consistently win at the top.
BRANDING IMPACT ON YOUR CAREER
Consider this, as you roll out your job-search campaign, test the marketplace and conclude a worthy deal: if you don't pay attention to your personal brand, and fail to differentiate it, communicate it, and nurture it, then others will do that for you.
Rather than manage your career growth, you can expect to cede control to others.
Political candidates, their consultants and campaign strategists often learn this the hard way. Further consequences develop when candidates veer off brand. CEOs and Board Directors find that their tenure is shorter than anticipated. Business and government leaders may understand this point only in hindsight. Executives don't get to be senior executives without branding refinement. Rest assured that leading candidates for Prime Minister in Britain, and the entire flock of candidates for the U.S. presidential race in 2016, will be working on defining, polishing and communicating their brands at a furious pace.
How can you put your personal brand on your career's bottom line?
As an experienced executive coach, business writer and personal brand strategist I'll help you design, control and execute a nimble career blueprint pitched for diverse CEO, C-Suite and Boardroom opportunities.
I've helped 1,000s of senior executives over the last 20 years break through the traffic jam. Coaching, training, developing, guiding, branding and writing for her C-level clients, I position them for careers that are durable and safeguarded against forces that can derail success: M&As, reorganizations, politics, scarce funding, industry stagnation, status quo projects, tenure in a position, fierce competition, lack of an exit strategy as well as other challenges. Every CEO faces one or more of these situations and should have a plan in place to meet these challenges.
BRANDED CAREER SERVICES FOR CEOS: MARKETPLACE LEADER
My personal brand: I'm known by my clients and colleagues as creative, confident and highly intelligent, It's clear that I apply razor-sharp judgment to solvable problems in my coaching programs, and I've been able to give my clients an a distinctive edge—not just a competitive one—so that they can drive out into the market ahead of everyone else.
3 PLANNING IDEAS FOR EXECUTIVE CAREER CLARITY
Executive Résumé + Full Branded Content
Develop executive documentation rid of useless platitudes; learn the secret strategies embedded in a market-leading career portfolio that launch your brand in the most intelligent and original way.
Innovative, Multi-Level Executive Career Coaching
You'll be able to sprint across a personal finish line with your command of niched coaching topics and methodologies.
Bold Market Strategy
Strict company policy: Stand the usual campaign chronology on its head, and then use high-octane ideas to streamline your efforts and reach your market at top speed.