Phyllis Shabad is an expert executive coach, writer, speaker and branding and business strategist. Think of her as your CBO – Chief Branding Officer.
Native New Yorker Phyllis is a well-educated, world-traveled veteran of three successful career transitions. She packs her New York energy and passion for helping people build stellar careers with her unique branding services. She has studied, taught, coached and connected with clients, colleagues and friends throughout the world. From college and graduate school (Ithaca and Syracuse) to post-Master’s study (London and beyond) to travel all over the US, Canada, Mexico, Europe and elsewhere, Phyllis retains her personal urban brand but always respects a global perspective.
A highly trained writer and career management expert with numerous credentials, Phyllis taught English and journalism in the first lap of her own branded journey. The second transition was to Wall Street where her powerful coaching skills were sharpened at two major commercial banks, developing financial services executives and managers for performance improvements. Later, she founded and grew her own successful career and business-consulting firm that is now over ten years’ old. Her mission is to collaborate with individuals who are committed to working on the blueprint for success, and companies who pursue excellence by focusing on human capital.
Her work is published in numerous résumé and career books and has been called “impressive” by a senior editor. You can see samples of Phyllis’ recent executive résumé and portfolio work in the book Executive Job Search for $100,000 to $1 Million+ Jobs. Clients branded her the “master writer” for several reasons: content, design, strategy and innovation. Perfectly matched with her brand attributes of: intelligent; creative; visionary; confident; enthusiastic; ethical; future-oriented; and communicative, Phyllis is a deft storyteller and an astute career and business thinker as she develops some of the most innovative portfolio materials and captures executive’s personal brands to break through into C-suite and Board Director positions.
Phyllis has earned a well-deserved reputation as a career industry leader, résumé expert and nationally recognized speaker and writer. Not only did she help found the National Résumé Writers’ Association, serving on its first national Board of Directors, Certification Commission and an Advisory Board, but she also served on the Board of the Westchester Chapter of the American Society for Training and Development. She stands behind her leading career-industry credentials as a Certified Personal Branding Strategist, Nationally Certified Résumé Writer and Job and Career Transition Coach—among other certifications—with both breadth and depth of experience.
She is the only executive career coach and writer who brands for the boardroom. Phyllis’ cornerstone philosophy inspires deep loyalty among her clients and is incorporated into her core services:
“If you choose to anchor your personal brand as an executive, you can’t rely on serendipity to make ideas combust. You must create a plan, communicate brand to your market and test it, team with someone else to develop singularity and pioneer your strategy in the long-term.”
Are you able to measure how much career capital you have accrued and invest it to secure your seat at the table?
Would you like to leave a career footprint with a branded legacy?
Contact Phyllis for fresh career and branding ideas to achieve your breakthrough. Subscribe to her free newsletter (see right sidebar) to access outstanding, niched resources and read her blog to join the thought leadership dialogue.


